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Copywriter
​Málaga
Budapest
New Dehli
London
Krakow
Stockholm
Now, Madrid :)
projects.
projetos.
Born in Portugal.
Landed in Budapest at 21 with a bag and 500 euros.
Has since written in London, Stockholm, New Delhi, Cairo, Krakow, Málaga and Madrid - which is either a career...
(or a very aggressive gap year, depending on who you ask).
Copywriter who moves between traditional advertising and digital with the same instinct:
​
The word that makes everything else irrelevant.
​
Swapping a single word in a headline and watch sales climb. That's the job.
Geeks out on fitness, health and longevity.
Ends up writing the kind of copy that sounds like it was written by someone who actually uses the product — because usually he does.
Has worked in health, fashion, sport, and culture across five languages worth of markets.
His 'Gemini brands' are Porsche, The Economist, and Oatly.
Life & career goal is to write something people remember without knowing why.
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